When Was Chevrolet Founded?

Red 2020 Blazer Driving Through a Tunnel

You know that Chevy is one of the biggest names in the automobile industry today, but when was Chevrolet founded? The storied history of the Chevrolet Motor Car Company begins on November 3, 1911, in the city of Detroit, MI.

Who founded Chevrolet? It was Louis Chevrolet and William C. Durant, who came together to design and produce some of the most quintessentially American cars ever made. Ready to see where the adventure goes from here? Learn a little bit of Chevrolet history with the team at Chevrolet Of Turnersville near Deptford.

Chevy History: When Was Chevrolet Founded?

When you purchase a new or pre-owned Chevrolet, you’re choosing a vehicle with more than a century of history behind it! After all, Chevrolet was founded in 1911, the same year of the very first Indianapolis 500.

Did you know that William C. Durant was also the president of General Motors? In fact, the founding of Chevrolet took place right after Durant was ousted from that position, during the financial crisis of 1911. Durant would eventually reclaim his position at the head of GM, after executing a reverse merger between Chevy and General Motors in 1918.

Even after all that, he would be removed from the presidency in just one year, in 1919. Alfred Sloan took over, with the intention to make Chevrolet the leading brand in sales volume. Ten years later, in 1929, Chevrolet would overtake Ford to become the best selling car in the United States.

What Was The First Chevy Model Produced?

Durant and Chevrolet would would open the first Chevy factory in Flint, Michigan, at the corner of Wilcox and Kearsley St. Chevrolet would debut their first production model in 1913, at the New York Auto Show. The model they revealed was the Series C Classic Six–designed by Etienne Planche, and based on plans laid out by Louis Chevrolet.

Where Does The Chevy Logo Come From?

Now that you know some of the names and dates associated with early Chevy history, you might want to learn a little bit about the famous “bowtie” Chevy logo! Although we still don’t know exactly where the emblem came from–there are several competing theories–we do know that it was first used in 1914, on the H Series Baby Grand and the Royal Mail models. In the same year, it also appeared on the Light Six L Series.

So, where does the Chevy logo originate?

  • Some think that William C. Durant first saw a similar design on the wallpaper of a French hotel room, as a world traveller.
  • This theory has actually been backed up by Durant himself, but others speculate that the logo comes from the mind of Louis Chevrolet, who might have created a stylized version of his homeland’s Swiss Cross.

Regardless of where you think the Chevy logo came from, you’ll be seeing it on the roads of Voorhees and Cherry Hill for years and decades to come.

Experience Current Chevy Models At Chevrolet Of Turnersville

In 1919, Chevrolet dedicated itself to the creation of “a car for every purse and every purpose.” With one look at our lineup, you’ll see that’s just as true today as it was 100 years ago! Visit us in Turnersville today, and let our financing team show you the Chevy you’ve always wanted! Or, learn more about Chevrolet history with our team by getting in touch with us today! If you’re still doing research to find the right truck for your needs, compare the 2021 Chevrolet.